Clean, Conscious Formulations
Each product is designed with clinically tested, cruelty-free, vegan ingredients—free from sulfates, parabens, and artificial additives. The result: effective skincare and haircare that respects both skin and planet.
Inspired by Ayurveda, Backed by Science
Harnessing time-honored Indian ingredients like turmeric, neem, and lotus, combined with modern dermatological research to create products that support long-term wellness.
Proven Results, Luxurious Experience
High-performance formulas deliver real, noticeable results—strengthened hair, revitalized skin, and a sensory journey with each use. Backed by clinical testing and adored by thousands.
Beloved Rituals with AAVRANI
These essentials have earned their place at the top. Infused with purpose, designed with care—AAVRANI’s most loved products transform everyday moments into powerful rituals.
Scalp Detox Jelly Cleanser – Sulfate-Free Clarifying Shampoo
Clarify, reset, and refresh. This detoxifying jelly shampoo gently removes buildup and oil with glycolic acid, while biodegradable vitamin E capsules and lotus hydrate and soothe the scalp. Featuring a built-in scrubber, it promotes hair growth and balance without stripping. Color-safe, vegan, and ideal for oily scalps.
Intensive Repair Conditioning Hair Mask
Silky strands in just 10 minutes. Clinically proven to reduce breakage by 60%, this rich, lightweight mask softens hair 16x and strengthens 3x with biotin, rice protein, and mowrah butter. Jasmine and sandalwood notes elevate every wash into a ritual. Perfect for all hair types, from fine to coily.
Silicone Face Mask Brush & Massage Spatula
A skincare ritual essential. This dual-ended Ayurvedic-inspired tool enhances mask application while gently stimulating circulation and lymphatic drainage. Made from non-toxic silicone, it reduces product waste and adds a calming, spa-like feel to every facial treatment. Reusable, easy to clean, and suitable for all mask types.
About AAVRANI
AAVRANI is a U.S.-based skincare brand founded in 2018 by Rooshy Roy and Justin Silver. The brand’s concept blends ancient Ayurvedic traditions from India with modern scientific innovation. AAVRANI promotes a ritualistic approach to skincare, focusing not on instant results but on long-term health and well-being.
Rooshy Roy, born and raised in suburban Detroit, began to truly appreciate the richness of Indian cultural practices only later in life. After studying at business school, she was inspired to create a brand that would share those values with a modern American audience. The brand’s name is inspired by the Sanskrit word “Rani” (queen), highlighting a woman’s journey to strength, beauty, and confidence through self-care.
AAVRANI’s products are developed using natural ingredients such as turmeric, neem, licorice root, and pink clay. The lineup includes cleansers, masks, oils, and serums, for both skin and hair. Each formula is crafted with respect to traditional Indian remedies and backed by scientific research for effectiveness.
In 2022, the brand raised $7 million in a Series A funding round, enabling it to scale production and improve logistics. In 2023, AAVRANI launched a haircare line in collaboration with Lilly Singh — featuring products like a thickening serum and scalp recovery oil. These products were introduced to Sephora in 2024 and have received positive feedback.
The company continues to grow, expand its product range, and pursue its mission of integrating cultural heritage through quality self-care. AAVRANI is more than just cosmetics — it’s a philosophy of mindful beauty.
Hear From Customers
I’ve tried countless brands, but AAVRANI feels different. There’s a sacredness to the experience — the way the ingredients honor heritage while delivering real results. The Scalp Detox Cleanser is a revelation — gentle yet powerful, and my hair has never felt so light. The mask brush is my new go-to for weekly self-care sessions. It’s skincare that feels soul-nourishing.
Emily Carter
AAVRANI is the rare blend of indulgence and intention. Every product feels meticulously thought-out, from texture to scent to science. The Conditioning Hair Mask delivers editorial-worthy shine in minutes, and the Ayurvedic influence adds a fresh cultural depth that’s missing in today’s oversaturated beauty space. This isn’t just a trend—it’s the new standard.
Marcello Reyes
Efficiency meets elegance. As a working mom, my self-care time is limited—but with AAVRANI, five minutes feels like a full reset. I’ve seen a real difference in my scalp and hair health, and my bathroom now smells like a spa. These products don’t just perform, they help me slow down and be present. That’s rare.
